Market Overview:
The solar photovoltaic (pv) market is experiencing rapid growth, driven by Rising Global Focus on Clean Energy, Declining Cost of Solar Technology and Energy Access and Decentralization Needs. According to IMARC Group's latest research publication, "Solar Photovoltaic (PV) Market Size, Share, Trends and Forecast by Type, Grid Type, Deployment, End User, and Region, 2025-2033", Offers a comprehensive analysis of the industry, which comprises insights on the global solar photovoltaic (PV) market share. The market size was valued at 1,386.09 TWh in 2024. Looking forward, IMARC Group estimates the market to reach 4,919.22 TWh by 2033, exhibiting a CAGR of 14.36% during 2025-2033.
This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.
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Growth Factors in the Solar Photovoltaic (PV) Industry:
Governments and corporations around the world are pushing harder than ever to cut carbon emissions, and solar PV is right at the heart of that transition. More than 140 countries have committed to achieving net-zero emissions, and solar energy is often the first renewable solution adopted at scale. For example, India’s PM-KUSUM scheme supports farmers in installing off-grid solar systems, while the EU’s REPowerEU plan is aggressively funding rooftop and community solar initiatives. In the U.S., the Inflation Reduction Act provides massive tax credits for residential and commercial solar installations. These policy tools are making solar adoption not just viable, but financially attractive. With climate goals becoming mainstream and international pressure growing, solar PV is no longer an optional add-on—it’s now a central pillar in global energy strategies.
The falling cost of producing and installing solar PV systems is making solar energy more accessible than ever before. Thanks to improvements in manufacturing processes and economies of scale, the average cost of solar modules has dropped dramatically over the past decade. In countries like China, the price of monocrystalline modules has reached record lows, while installation and soft costs are falling in mature markets like the U.S. and Germany. Large utility-scale projects are now delivering electricity at rates lower than coal or gas plants in many regions. Companies like LONGi and JinkoSolar continue to announce record-breaking module efficiency at competitive prices, making it easier for utilities, businesses, and homeowners to switch to solar. As technology becomes cheaper and more efficient, the value proposition of solar keeps getting stronger.
Millions of people still live without reliable electricity, especially in parts of Africa, South Asia, and Southeast Asia. Solar PV offers a scalable and decentralized solution to bridge this energy gap. Off-grid solar kits and mini-grids powered by PV systems are providing power to remote villages where traditional grid infrastructure is either too costly or slow to build. Organizations like Power Africa and GOGLA are supporting solar entrepreneurs in expanding rural electrification. Even in urban areas, solar panels on rooftops allow homeowners and businesses to generate their own electricity, reduce bills, and ensure backup during outages. This growing need for energy independence and access is pushing governments and NGOs to fund solar installations at the local level, accelerating adoption in both developed and developing countries.
Key Trends in the Solar Photovoltaic (PV) Market:
One of the biggest shifts in the solar PV market is the rapid expansion of utility-scale installations. These large solar farms—often spanning hundreds or even thousands of acres—are being developed worldwide to feed renewable energy directly into national grids. For example, the Benban Solar Park in Egypt has a capacity of over 1.6 GW, while new mega-projects in the U.S., India, and the Middle East are exceeding 2 GW. Utility companies are investing heavily in these projects as they offer stable returns, lower per-watt costs, and meet regulatory mandates for renewable sourcing. Countries are also auctioning large-scale solar tenders, drawing competitive bids from top players like Adani Green, EDF Renewables, and First Solar. As grid integration becomes more sophisticated, utility-scale solar is taking center stage in the global transition to renewables.
The solar PV industry is seeing a clear move toward higher-efficiency and advanced panel designs, particularly bifacial modules that capture sunlight from both sides. These panels can deliver up to 10–15% more energy output compared to traditional mono-facial panels, especially in reflective environments like deserts or snowy regions. Companies like Trina Solar and Canadian Solar have ramped up production of bifacial modules, and they’re quickly becoming the preferred choice for utility and commercial projects. Additionally, technologies like TOPCon and HJT are helping push solar cell efficiency beyond 23%, squeezing more power out of the same surface area. As land use and installation costs remain key concerns, high-efficiency panels offer better ROI for both large-scale and rooftop installations. This shift is not just about tech innovation—it's about doing more with less space and fewer resources.
As solar power becomes a bigger piece of the energy mix, the ability to store and manage that power effectively is becoming critical. That's why pairing solar PV with battery energy storage systems (BESS) is one of the hottest trends in the market today. Tesla’s Powerwall and Megapack systems are now being used in residential and grid-scale applications, while companies like Sungrow and Fluence are helping build solar-plus-storage plants across the globe. These systems allow for round-the-clock solar power usage and provide stability during peak demand or outages. At the same time, smart grid technologies are enabling better energy flow management and grid responsiveness. Countries are investing in digital grid upgrades to handle intermittent solar generation. The combination of solar, storage, and intelligent grid management is unlocking new levels of flexibility and reliability for modern power systems.
Leading Companies Operating in the Global Solar Photovoltaic (PV) Industry:
Solar Photovoltaic (PV) Market Report Segmentation:
By Type:
On the basis of type, the market has been divided into thin film, multi-Si, and mono-Si.
By Grid Type:
On-grid represents the largest segment due to its ability to provide a consistent energy supply by connecting to the utility grid, facilitating the sale of excess electricity generated.
By Deployment:
Ground-mounted represents the largest segment due to its scalability and efficiency advantages, allowing for optimal solar panel orientation and exposure to sunlight.
By End User:
Utility represents the largest segment as large-scale solar installations are increasingly adopted by utilities to meet renewable energy targets and supply electricity on a mass scale.
Regional Insights:
Asia Pacific’s dominance in the solar photovoltaic (PV) market is attributed to the rising implementation of stringent regulations encouraging individuals and businesses to invest in renewable energy sources.
Research Methodology:
The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.
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