Singapore Social Commerce Market Size, Share, Trends and Region 2025-2033

Singapore Social Commerce Market Overview

The Singapore social commerce market size reached USD 4.9 Billion in 2024. It is projected to grow to USD 16.2 Billion by 2033, exhibiting a CAGR of 12.6% during the forecast period of 2025-2033. This growth is driven by advancements in technology, increasing internet penetration, and supportive regulatory policies. 

Singapore Social Commerce Market Study Assumption Years

Base Year: 2024

Historical Year/Period: 2019-2024

Singapore Social Commerce Market Key Takeaways

• Current Market Size: USD 4.9 Billion in 2024
• CAGR: 12.6%
• Forecast Period: 2025-2033
• Growth is propelled by technological solutions, enhanced internet access, and widespread smartphone usage.
• Influencer marketing and user-generated content significantly boost consumer trust and conversion rates.
• Government initiatives, including SMEs Go Digital, and regulatory frameworks enhance market expansion and consumer security.
• The market is segmented by business model, device type, and product type, with detailed analysis provided.

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Singapore Social Commerce Market Growth Factors

The Singapore social commerce market growth is largely driven by increasing advancements in technological solutions and internet penetration. The prevalence of smartphones among the general population has made social commerce more accessible. Additionally, the implementation of favorable regulatory policies has contributed to market development. These factors collectively facilitate easier and more secure consumer interactions on social commerce platforms, fostering trust and adoption.

Influencer marketing plays a vital role in the social commerce landscape in Singapore by leveraging personal brand credibility to endorse products. Influencers, ranging from celebrities to micro-influencers, effectively engage large audiences, resulting in higher conversion rates. Moreover, user-generated content (UGC) allows consumers to share authentic experiences and recommendations, organically promoting brands and enhancing customer trust and loyalty.

Government support is a key growth enabler in Singapore's social commerce market. Programs like SMEs Go Digital empower small and medium enterprises by enhancing their digital competitiveness. Additionally, stringent data protection laws, such as the Personal Data Protection Act (PDPA), assure consumers of data privacy, thereby increasing trust in online platforms. Cybersecurity initiatives and robust digital infrastructure further create a secure environment for online transactions, encouraging market expansion.

Singapore Social Commerce Market Trends

Technological advancements and internet penetration are significantly shaping Singapore's social commerce market. According to Commission Factory in 2023, social media users reached approximately 5.4 million, facilitating widespread access to social commerce via mobile technologies and high-speed internet.

The adoption of advanced technologies like 4G and 5G networks enhances user experiences by enabling quicker page load times and richer multimedia engagement. These improvements have increased the time users spend on social media platforms, enabling businesses to utilize direct sales channels and targeted advertising more effectively. The dominance of mobile devices for internet access has simultaneously propelled mobile commerce growth, further strengthening social commerce in Singapore.

Influencer marketing is gaining prominence, with influencers endorsed by their followers as trusted sources, resulting in higher purchase likelihood. User-generated content also plays an integral role by allowing users to share authentic product experiences, which brands capitalize on through branded hashtags and contests to boost visibility and engagement.

Government initiatives aimed at digital transformation and supportive regulatory environments create a secure and trustworthy online marketplace. Programs encouraging SMEs digital adoption, data protection legislation, and investments in cybersecurity infrastructure collectively fortify the market’s foundation and its continued growth.

Singapore Social Commerce Market Segmentation

Business Model Insights:

• Business to Consumer (B2C): Direct sales from businesses to end consumers via social platforms.
• Business to Business (B2B): Transactions conducted between enterprises through social commerce channels.
• Consumer to Consumer (C2C): Peer-to-peer commerce activities facilitated by social media platforms.

Device Type Insights:

• Laptops and PCs: Social commerce transactions conducted through desktop and laptop devices.
• Mobiles: Social commerce activities primarily driven by mobile phones and smartphones.

Product Type Insights:

• Personal and Beauty Care: Products related to personal grooming and beauty.
• Apparel: Clothing items sold via social commerce.
• Accessories: Fashion and personal accessories marketed and sold online.
• Home Products: Items intended for home use.
• Health Supplements: Nutritional and wellness supplements.
• Food and Beverages: Consumable food and drink products.
• Others: Other miscellaneous product categories not classified above.

Regional Insights

• North-East
• Central
• West
• East
• North

The Singapore social commerce market is dominated by the Central region, holding the largest market share with a strong CAGR of 12.6% during the forecast period, reflecting widespread adoption and robust market growth in this area.

Singapore Social Commerce Market Recent Developments & News

• April 2024: Loyalty e-commerce aggregator Presto expanded into Singapore and Thailand through partnerships with Bonis Link and Touch ‘N Go eWallet, enhancing payment options and social commerce reach in the region.

Singapore Social Commerce Market Competitor Landscape

The report provides a detailed competitive landscape including market structure, key player positioning, winning strategies, and company evaluation quadrants. Detailed profiles of major companies in the market are included in the report.

Key companies as listed in the report include:

• Not provided in source

Singapore Social Commerce Market Key Highlights of the Report

• Comprehensive quantitative analysis of the social commerce market segments from 2019 to 2033.
• Insights into market drivers, challenges, and opportunities.
• Porter’s Five Forces analysis to assess industry competitiveness.
• Competitive dashboard and detailed company evaluation.
• Segment-wise historical and future market breakdowns by business model, device type, product type, and region.

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