Saudi Arabia Television Market Trends, Share, and Industry Outlook 2026–2034

Saudi Arabia Television Market Overview

Market Size in 2025: USD 3.8 Billion

Market Forecast in 2034: USD 7.2 Billion

Market Growth Rate 2026-2034: 7.31%

According to IMARC Group's latest research publication, "Saudi Arabia Television Market Size, Share, Trends and Forecast by Technology, Screen Size, Features, End User, and Region, 2026-2034", the Saudi Arabia television market size was valued at USD 3.8 Billion in 2025 and is projected to reach USD 7.2 Billion by 2034, growing at a compound annual growth rate of 7.31% from 2026-2034.

Download a sample PDF of this report: https://www.imarcgroup.com/saudi-arabia-television-market/requestsample

How AI is Reshaping the Future of Saudi Arabia Television Market

• AI recommendation engines on Shahid and OSN boost viewer retention with 72% of Saudis craving personalized picks, lifting watch time across streaming platforms.
• Saudi's AI-powered media streaming market hits USD 1.2 billion, fueling smart TV content discovery and tailored ads for millions of households.
• MBC Group's Shahid rolls out machine learning for spot-on suggestions from 100,000 videos, unlocking long-tail content for everyday viewers.
• Vision 2030's $100 billion AI push powers TV platforms with real-time analytics, blending live channels and OTT for seamless binge sessions.
• StarzPlay's upgraded AI engine adds 30 features to personalize MENA feeds, outpacing rivals in subscriber growth through smarter curation.

Saudi Arabia Television Market Trends & Drivers:

Right now, a massive wave of investment in digital infrastructure is fundamentally reshaping how people in Saudi Arabia access and consume television content. The real game-changer is the rollout of 5G networks, which have already achieved an impressive 78% nationwide coverage with some of the fastest average internet speeds globally. For everyday viewers, this means they can stream ultra-high-definition 4K or 8K content without annoying buffering, making smart TVs far more functional and desirable. This connectivity boom is part of a strategic push, with the government investing heavily as part of its Vision 2030 agenda to transform the Kingdom into a digital powerhouse, directly fueling consumer demand for modern, connected televisions. The stage is set for a seamless, high-quality viewing experience that is pushing hardware upgrades and changing expectations overnight.

Alongside this, there's a powerful cultural shift towards streaming and on-demand content, with a very clear local flavor. Young, tech-savvy Saudis are increasingly choosing flexible streaming platforms over traditional TV schedules, a trend accelerated by high smartphone use. What's particularly interesting is the strong demand for homegrown stories; a recent survey found that 71% of online media consumers had watched locally produced content in a three-month period. Platforms like Shahid, which dedicates nearly half of its catalog to local content, are capitalizing on this and competing directly with global giants. This isn't just consumer preference—it's backed by substantial government initiatives like the IGNITE program, which has committed over a billion dollars to boost local content creation and media infrastructure. The message is clear: Saudi audiences want entertainment that reflects their culture, and the market is rapidly adapting to deliver it.

Finally, the television ecosystem is being supercharged by cutting-edge technological innovation and strategic partnerships. We're seeing major international players actively collaborating with local entities to create a more robust media landscape. For instance, Warner Bros. Discovery's investment in the OSN+ streaming platform is bringing a vast international content library to the region, while Netflix has partnered on documentaries spotlighting local events like the Saudi Pro League. On the hardware side, the government is fostering a culture of innovation through initiatives like the Communications, Space & Technology Regulatory Sandbox, allowing companies to test new technologies such as AI and immersive tech that will shape future TV experiences. Furthermore, major advertising and technology partnerships, like the one between ArabyAds and Hisense, are advancing the connected TV advertising market, showing that the business model around the television is evolving just as quickly as the devices themselves.

Saudi Arabia Television Industry Segmentation:

The report has segmented the market into the following categories:

Technology Insights:

• LED/LCD TV
• OLED TV
• QLED TV
• Smart TV

Screen Size Insights:

• Small Screen (Below 32 inches)
• Medium Screen (32 to 50 inches)
• Large Screen (Above 50 inches)

Features Insights:

• High-Resolution Displays
  • 4K
  • 8K
• HDR (High Dynamic Range)
• Audio Enhancement
  • Dolby Atmos
  • DTS X
• Connectivity Options
  • Bluetooth
  • Wi-Fi
  • HDMI
• Voice Control and AI Integration

End User Insights:

• Entertainment Enthusiasts
• Budget-Conscious Consumers
• Tech Enthusiasts
• Gamers

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in the Saudi Arabia Television Market

• December 2025: Online streaming services hit USD 113.9 million, fueled by OTT platforms like Shahid surpassing Netflix with 22% MENA share.
• October 2025: LED TVs reach USD 245 million, driven by smart Ultra HD models with HDR, Dolby Vision, and AI upscaling tech.
• September 2025: Arabsat partners with Saudi Broadcasting Authority for Media Forum 2026, advancing satellite innovations for global reach.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:  

IMARC Group 

134 N 4th St. Brooklyn, NY 11249, USA 

Email: sales@imarcgroup.com 

Tel No:(D) +91 120 433 0800 

United States: +1-201971-6302