Party Supplies Market Segmentation by Product, Application & Region (2025–2033)

The Party Supplies Market was valued at USD 15.2 Billion in 2024 and is forecasted to reach USD 27.0 Billion by 2033. The market is expected to grow at a CAGR of 6.6% during the forecast period from 2025 to 2033. Growth is propelled by rising social celebrations and events, increased use of online platforms for purchasing, and the growing influence of social media in party planning and decoration trends.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Years: 2025-2033

Party Supplies Market Key Takeaways

• 2024 Market Size: USD 15.2 Billion
• CAGR (2025-2033): 6.6%
• Forecast Period: 2025-2033
• The balloons segment leads the product category with an 11.7% market share in 2024.
• Domestic use constitutes 71.8% of the overall market share, driven by at-home celebrations and DIY party organizing.
• Hypermarkets and supermarkets represent the largest retail channel with 26.0% market share.
• North America dominates the market with a 30.9% share due to high disposable income and social media influence.
• Sustainability trends and ecofriendly products drive transformations in the US market.

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Market Growth Factors

The growth of the party supplies market is driven significantly by a surge in social celebrations including birthdays, weddings, baby showers, and festivals. For example, destination weddings grew from 18% in 2022 to 26% in 2024, leading to increased demand for party decorations and thematic accessories. Consumers are increasingly looking for customized, high-quality products, and businesses and event planners seek innovative and visually appealing solutions to meet these demands.

The rise in online purchasing has revolutionized the party supplies sector. The online buying market size is USD 6.8 trillion and expected to reach USD 8 trillion by 2027, with over one-third of the global population shopping online. Online platforms provide consumers with personalized, thematic, and premium options, convenient price comparisons, reviews, and doorstep deliveries. Direct-to-consumer brands and digital marketplaces enhance shopper experience with handpicked collections and automation. The incorporation of same-day and next-day delivery options caters to last-minute customer needs.

Social media's growing influence is a key driver shaping consumer preferences and market trends. US influencer marketing expenditure is poised to reach USD 7.14 billion in 2024, showing a 15.9% annual increase. Platforms like Instagram, Pinterest, and TikTok inspire party themes and decorations, boosting demand for fashionable and themed supplies. Viral marketing, user-generated content, and interactive digital campaigns intensify engagement, emphasizing visually compelling and Instagram-friendly celebrations.

Market Segmentation

By Product Type:

• Balloons: Hold the highest market share (11.7% in 2024). Demand is driven by foil, latex, biodegradable, personalized, LED, and printed balloons, increasingly used for birthdays, weddings, and events. DIY balloon kits and delivery services enhance growth.
• Banners
• Pinatas
• Games
• Home Décor
• Tableware/Disposables
• Others

By Application:

• Commercial Use
• Domestic Use: Dominates with 71.8% share in 2024, fueled by home-based celebrations such as birthdays and baby showers. Growth driven by small gatherings, DIY events, social media inspiration, and eco-friendly reusable items.

By Distribution Channel:

• Supermarkets and Hypermarkets: Largest channel with 26.0% share, offering comprehensive party supplies, bulk discounts, private-label products, and seasonal sales.
• Convenience Stores
• Specialized Stores
• Online Stores
• Others

Regional Insights

North America holds the largest share at 30.9% in 2024, supported by the region's high disposable incomes, frequent social parties, and extensive themed party culture. A broad retail network including supermarkets, specialty, and online stores, combined with social media trends and demand for ecofriendly products, fuels this dominance.

Recent Developments & News

• October 2024: Duff Goldman and Hallmark launched a limited party supply collection enhancing celebratory experiences with creative designs.
• October 2024: Instacart partnered with Party City to offer same-day delivery of party supplies from over 700 North American stores, easing party preparation.
• May 2024: Nevada County OES and United Way of Nevada County hosted a Community Go-Bag Party distributing emergency kits alongside party supplies to raise wildfire preparedness awareness.
• March 2024: Michaels launched "Birthday Parties" in the US, expanding creative party experiences for children aged 4-13, following success in Canada.

Key Players

• American Greetings Corporation
• Betallic, LLC
• Creating converting
• Meri Meri
• OTC Direct, Inc.
• PartyDeco
• Shindigz
• Shutterfly, Inc.
• The Beistle Company
• Unique Industries Inc.

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