Online Grocery Market in India 2025-2033: Size, Share, Trends, Growth Rate & Industry Report

Online Grocery Market in India 2025:

How Big is the Indian Online Grocery Market?

The Indian online grocery market size reached USD 11.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 96.3 Billion by 2033, exhibiting a growth rate (CAGR) of 25.38% during 2025-2033.

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 11.4 Billion

Market Size in 2033: USD 96.3 Billion

Market Growth Rate (CAGR) 2025-2033: 25.38%

Indian Online Grocery Market Trends and Drivers:

The online grocery market in India is witnessing strong growth driven by growing internet penetration, smartphone penetration, and changing consumer tastes towards convenience. Essentially, with more Indian households going digital, they are gravitating away from physical stores to e-commerce for day-to-day products. Moreover, rapid urbanization and growing disposable incomes are enabling working professionals and young families to value speed and convenience over traditional grocery shopping. In addition, the rollout of 4G/5G networks and the affordability of smartphones have further reduced the barriers to entry to online grocery platforms, making mobile and app-based convenience seamless. Also, the COVID‑19 pandemic was a major driver by rapidly driving the transition to online shopping, with social distancing conventions and health issues causing mass behavioral change. Furthermore, the growth of hyperlocal delivery models—same- or next-day deliveries in city limits—has fueled customer aspirations and critical market penetration in tier 1, 2, and 3 cities. Moreover, platforms that provide personalization—such as subscription boxes, smart reordering, and AI-driven product recommendations—are successfully establishing customer loyalty and increasing average order values.

Further, the online grocery ecosystem is supported by continuous investments in digital infrastructure and logistics. Moreover, e-commerce businesses are entering into collaborations with neighborhood kiranas (mom-and-pop shops), allowing for effective stocking and last-mile delivery while giving local traders digital outreach and financial inclusion. Also, the use of advanced technologies such as AI, machine learning, and data analytics is streamlining inventory, eliminating wastage, and enhancing demand forecasting, hence profitability. In addition, consumer demand for healthy and high-end products has influenced platforms to provide enhanced catalogs—that cover everything from organic fruits and artisanal cheeses to international essentials. Also, the use of contactless payment modes—like UPI, wallets, and BNPL schemes—has eased transactions and facilitated repeat buying. Additionally, support from the regulation of digital payments and overall e-commerce infrastructure is developing a conducive ecosystem for long-term market momentum. Essentially, while customers become more fond of time savings, vast product assortment, and price transparency, the online grocery business is gradually attaining market share within India's entire retail market. At last, the combined force of better customer experiences, logistics strength, and customized offerings is making Indian online grocery a disruptive power in contemporary retail—albeit even as traditional stores remain an important part.

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Indian Online Grocery Market Report and Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Indian online grocery market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Breakup by Product Type:

• Food Grains
• Bread, Bakery and Dairy Products
• Fruits and Vegetables
• Personal Care
• Dry and Baking Products
• Household Products
• Beverages
• Meat and Meat Products
• Others

Breakup by Payment Method:

• Online
• Cash on Delivery

Breakup by Platform:

• App-based
• Web-based

Breakup by Region:

• North India
• East India
• West India
• South India

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Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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