North America Tuna Market Trends, Growth, and Demand Forecast 2025-2033

North America Tuna Market Overview

Market Size in 2024: USD 9.5 Billion

Market Size in 2033: USD 11.3 Billion

Market Growth Rate 2025-2033: 1.7%

According to IMARC Group's latest research publication, "North America Tuna Market Report by Species (Skipjack, Yellowfin, Albacore, Bigeye, Bluefin), Product Type (Canned, Frozen, Fresh), and Region 2025-2033", The North America tuna market size reached USD 9.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 11.3 Billion by 2033, exhibiting a growth rate (CAGR) of 1.7% during 2025-2033.

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Growth Factors in the North America Tuna Market

• Surge in Electric Vehicle Adoption: The boom in electric vehicle (EV) sales is a massive driver for battery recycling. With millions of EVs hitting the roads, the demand for lithium-ion batteries has skyrocketed, creating a wave of used batteries that need proper disposal. For instance, the International Energy Agency noted that global EV sales reached 2.3 million in a recent year, a 25% jump from the previous year. This surge means more batteries will reach their end-of-life soon, pushing the need for recycling to recover valuable materials like lithium and cobalt. Governments are stepping in with policies like the EU Battery Directive, which mandates high recovery rates for key metals, encouraging companies to scale up recycling efforts. This trend is fueling investment in recycling infrastructure to handle the growing volume of EV batteries.
• Stringent Government Regulations: Governments worldwide are cracking down on improper battery disposal, boosting the recycling industry. Policies like China’s 2020 Solid Waste Pollution Law and the U.S.’s Responsible Battery Recycling Act of 2022 push for sustainable practices by setting strict standards for battery handling. These regulations aim to curb environmental damage from toxic battery waste, like lead and lithium, which can harm ecosystems if not managed properly. For example, the European Union requires 98% recovery rates for nickel, cobalt, and manganese from batteries. Such rules force companies to invest in advanced recycling technologies, like hydrometallurgical processes, to meet compliance. This creates a ripple effect, encouraging partnerships and innovations, as seen with Glencore’s collaboration with Li-Cycle to recycle batteries for a circular economy.
• Technological Advancements in Recycling: New tech is making battery recycling more efficient and cost-effective, driving industry growth. Innovations like AI-powered sorting and direct recycling methods are boosting material recovery rates while cutting energy use. For example, companies like Umicore are expanding facilities to recover critical metals like lithium and nickel with higher precision. These advancements reduce reliance on mined materials, which are often scarce and expensive. In the U.S., Stellantis and Samsung SDI recently announced a new gigafactory to support recycling efforts, set to start production soon. Such investments show how technology is transforming recycling into a profitable, sustainable business. By improving recovery processes, these innovations meet rising consumer demand for eco-friendly solutions and support a circular economy, making recycling a key player in the battery industry.

Key Trends in the North America Tuna Market

• Rising Demand for Sustainable Tuna Products: Consumers in North America are increasingly choosing sustainably sourced tuna, driven by environmental concerns. Brands like Wild Planet and Safe Catch are gaining traction by offering pole-and-line-caught tuna, which reduces bycatch and protects marine ecosystems. A recent survey showed 65% of U.S. consumers prefer seafood certified by organizations like the Marine Stewardship Council (MSC). Retailers are responding, with major chains like Whole Foods stocking MSC-certified tuna. This trend is pushing companies to invest in traceable supply chains and eco-friendly packaging, like recyclable cans. The focus on sustainability isn’t just about ethics—it’s also a market win, as eco-conscious buyers are willing to pay a premium, boosting sales for brands that prioritize ocean-friendly practices.
• Growth of Plant-Based Tuna Alternatives: Plant-based tuna is carving out a niche in North America as vegan and flexitarian diets gain popularity. Products like Good Catch’s plant-based tuna, made from pea protein and seaweed, are popping up in grocery stores like Sprouts and Target. A recent report noted that plant-based seafood sales in the U.S. grew by 23% in a single year, reflecting strong consumer interest. These alternatives cater to health-conscious eaters and those avoiding mercury in traditional tuna. Restaurants are also jumping on board, with chains like Pokéworks adding vegan tuna to menus. This trend is reshaping the market, as companies innovate to mimic tuna’s texture and flavor while appealing to eco-aware consumers who want to reduce their environmental footprint.
• Premiumization of Tuna Products: The North American tuna market is seeing a shift toward premium, high-quality products. Consumers are splurging on gourmet canned tuna, like Ortiz’s albacore in olive oil, which can cost $8-$10 per can compared to $2 for standard brands. Specialty retailers like Costco report a 15% increase in sales of premium tuna products. Artisanal brands are emphasizing unique flavors, such as smoked or chili-infused tuna, and high-end packaging to attract foodies. Restaurants are also featuring tuna in upscale dishes, like seared ahi in fine dining settings. This premiumization trend reflects a growing appetite for quality over quantity, with consumers valuing taste, origin, and craftsmanship, driving brands to differentiate themselves in a competitive market.

We explore the factors driving the growth of the market, including technological advancements, consumer behaviors, and regulatory changes, along with emerging north america tuna market trends.

North America Tuna Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Species:

• Skipjack
• Yellowfin
• Albacore
• Bigeye
• Bluefin

Breakup by Product Type:

• Canned
• Frozen
• Fresh

Breakup by Country:

• United States
• Canada

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

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