North America Seasonings & Spices Market Report, Share, Industry Trends and Report 2025-2033

North America Seasonings & Spices Market Overview

Market Size in 2024: USD 7.62 Billion

Market Size in 2033: USD 11.81 Billion

Market Growth Rate 2025-2033: 5.00%

According to IMARC Group's latest research publication, "North America Seasonings & Spices Market Size, Share, Trends and Forecast by Product, Application, and Country, 2025-2033",The North America seasonings & spices market size reached USD 7.62 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 11.81 Billion by 2033, exhibiting a growth rate (CAGR) of 5.00% during 2025-2033.

Growth Factors in the North America Seasonings & Spices Market

• Increasing Consumer Demand for Ethnic Cuisines: The North American market with seasonings and spices is flourishing where consumer demand growth has increased as people gradually turned to ethnic foods on the multiculturalism-culinary experience. The Asian, Middle Eastern, and Latin American tastes, like Mexican tacos or Indian curries, also become very popular, and people want to experience new taste. An example is indicative of the growing popularity of such fast food restaurants as Chipotle and growth of Indian restaurant chains in the United States. This need drives the manufactures to produce a variety of spice mixtures such as harissa or tandoori combinations to meet the demands of adventurous palates stimulating the growth of the market in both the foodservice industry and the retail sector.
• Rising Health Consciousness and Preference for Natural Ingredients: The move can also be attributed to health-conscious consumers whose demand on natural and organic seasonings is increasing as they are getting aware of health value of spices such as turmeric, ginger and cinnamon. The same applies to these spices that have anti-inflammatory and immune-enhancing properties, which seems attractive to wellness-oriented people. As an illustration of this tendency, McCormick & Company will introduce organic spice mixes in 2024; the new product line would be devoid of artificial ingredients. The American Heart Association has also created an incentive on the low-sodium spice mixes forcing manufacturers to redefine their products towards health trends, resulting in greater market growth.
• Growth in Home Cooking and Convenience Foods: Home cooking, which has increased due to the fact that the lifestyle has changed after the pandemic and thanks to the popularity of tips on cooking something on the Internet, is an important growth factor in the market of seasonings. People are trying strong flavors, at home, so they need ready-to-use spice mixtures such as taco seasoning, or Italian herb mixes. As an example, Kraft Heinz launch of Just Spices into the U.S. market in 2024 fits in this trend as it targets to provide pre-mixes with fast meal preparation. The emergence of ready-to-eat and ready-to-cook food products, especially in the cities, also increases the demand of multipurpose seasonings that aid the market development.

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Key Trends in the North America Seasonings & Spices Market

• Adoption of Clean-Label and Organic Products: A prominent trend in the North American seasonings and spices market is the shift toward clean-label and organic products, as consumers prioritize transparency and health. Shoppers are seeking spices free of artificial preservatives, with brands like Newman’s Own launching organic seasoning blends in 2025 to meet this demand. This trend is driven by consumer awareness of health risks associated with excessive sodium and synthetic additives, as highlighted by the FDA’s data on high sodium consumption. Manufacturers are responding by offering non-GMO and sustainably sourced spices, appealing to eco-conscious consumers and reshaping product portfolios.
• Popularity of Ethnic and Fusion Spice Blends: The growing influence of global cuisines has led to a surge in demand for ethnic and fusion spice blends, such as North African harissa or Ethiopian berbere, in North American kitchens. Approximately 50% of U.S. consumers actively seek new flavors, prompting companies like Olam Food Ingredients to launch “Blends of the Americas” in 2024, featuring unique combinations like Spicy Citrus Coast. This trend reflects the impact of cultural diversity and immigration, particularly from Asia, which has increased the popularity of Indian and Chinese flavors in both home cooking and restaurants.
• Expansion of E-Commerce and Direct-to-Consumer Sales: The rise of e-commerce and direct-to-consumer sales channels is transforming how seasonings and spices are marketed in North America. Online platforms enable brands to reach broader audiences with gourmet and specialty products, such as Himalayan pink salt or artisanal blends. For example, McCormick’s partnership with online retailers has expanded access to its premium spice lines. This trend, fueled by the convenience of online grocery shopping, allows smaller brands like Watson’s Seasoning Blends to compete by offering vegan and organic options directly to consumers, driving innovation and market accessibility.

North America Seasonings & Spices Industry Segmentation:

The report has segmented the market into the following categories:

Product Insights:

• Salt and Salt Substitutes
• Herbs
  • Thyme
  • Basil
  • Oregano
  • Parsley
  • Others
• Spices
  • Pepper
  • Cardamom
  • Cinnamon
  • Clove
  • Nutmeg
  • Others

Application Insights:

• Meat and Poultry Products
• Snacks and Convenience Food
• Soups, Sauces and Dressings
• Bakery and Confectionary
• Frozen Products
• Beverages
• Others

Country Insights:

• United States
• Canada

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Future Outlook

The North American seasonings and spices market is poised for robust growth through 2033, driven by evolving consumer preferences and technological advancements. The continued rise of ethnic cuisines, fueled by cultural diversity and immigration, will sustain demand for innovative spice blends. Health and wellness trends will push manufacturers to prioritize organic, low-sodium, and functional seasonings, with companies like Kerry Group investing in sustainable sourcing to meet regulatory and consumer expectations. E-commerce will further democratize access to premium products, while innovations like encapsulation technology will enhance spice shelf life and flavor. Despite challenges like supply chain volatility, the market’s adaptability ensures a promising future.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

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