Nail Salon Market Analysis Focusing on Age-Based Service Preferences

The global nail salon market was valued at USD 11.96 billion in 2023 and is projected to reach USD 20.30 billion by 2030, expanding at a CAGR of 7.9% from 2024 to 2030. In recent years, there has been a notable increase in consumer focus on personal grooming and aesthetic appearance. Individuals are increasingly attentive to overall self-care, with nail health and design becoming an integral part of beauty routines. Nail salons address this growing demand by offering specialized, convenient, and professional nail care services.

Social media has emerged as a powerful growth catalyst for the industry. Platforms such as TikTok have significantly influenced nail fashion trends, particularly among millennials and Gen Z consumers. TikTok’s short-form video format enables quick discovery of nail art designs, tutorials, and salon transformations, making it highly aligned with evolving digital consumption habits. This heightened exposure has accelerated trend adoption and increased footfall in nail salons.

Technological advancements have also played a crucial role in reshaping the nail salon landscape. The introduction of innovative nail care products, modern tools, and advanced equipment has enhanced service quality and broadened the range of treatments available. Moreover, improvements in digital marketing, online booking systems, and customer engagement platforms have enabled salons to expand their reach, streamline operations, and deliver a seamless customer experience, thereby supporting overall market growth.

Key Market Trends & Insights

• North America dominated the global nail salon market, accounting for over 33% of total revenue in 2023.
• Asia Pacific is anticipated to witness the fastest growth, registering a CAGR of 9.4% from 2024 to 2030.
• By service type, the manicure segment led the market with a share of around 32% in 2023.
• By end user, the women segment held the largest share at approximately 69% in 2023.
• By age group, consumers aged 19 to 40 years represented the dominant customer base, contributing over 46% of revenue in 2023.

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Market Size & Forecast

• 2023 Market Size: USD 11.96 Billion
• 2030 Projected Market Size: USD 20.30 Billion
• CAGR (2024–2030): 7.9%
• Largest Regional Market: North America (2023)

Competitive Landscape

The nail salon market comprises a blend of established brands and emerging players. Industry participants are actively strengthening their market positions by diversifying service offerings and adapting to shifting consumer preferences. Strategic collaborations, premium service expansions, and investment initiatives are key approaches adopted to maintain competitiveness. For instance:

• In June 2022, John Barrett partnered with a luxury condominium property, 53 West 53 in Manhattan. This collaboration aimed to offer residents prioritized access to wellness and grooming services through a pre-appointment-based model.
• In December 2021, MiniLuxe, a Boston-based nail salon chain, completed the largest Capital Pool Company (CPC) offering in TSX history, reflecting strong investor confidence in its commitment to premium services and healthy workplace standards.

Some of the key players operating in the global nail salon market include:

• Revive Nails & Massage Therapy
• Alluring Nails & Tanning
• Milano Nail Spa The Height
• Soho Beauty & Nail Boutique
• J and J Nails & Spa
• Hana Nail
• Shian Nails
• Nailaholics
• LOTUS NAILBAR & SPA
• ZAZAZOO Nail Salon

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Conclusion

The global nail salon market is positioned for sustained growth, driven by rising beauty consciousness, social media influence, and continuous technological innovation. As consumer preferences evolve toward premium, personalized, and digitally enabled services, salons that invest in innovation, branding, and customer experience are likely to gain a competitive edge. With strong regional growth prospects and increasing demand across age groups, the industry presents attractive opportunities for both established players and new entrants through 2030.