The global watermelon seeds market was valued at USD 3 billion in 2023 and is projected to grow at a robust CAGR of 10% from 2024 to 2033, reaching around USD 7.78 billion by 2033. Rising health consciousness and shifting dietary habits among modern consumers are major drivers, as watermelon seeds gain popularity as a nutritious, protein-rich snack and versatile ingredient in the food and beverage industry. In addition, growing applications in culinary recipes and functional foods are reshaping market demand worldwide.
Watermelon seeds are edible seeds derived from the watermelon fruit, valued for their nutritional content including plant-based protein, healthy fats, magnesium, and iron. Available in raw, roasted, sprouted, and flavored forms, they serve as snacks, baking ingredients, and key components in health food formulations.
Traditionally, watermelon seeds were underutilized byproducts, mainly consumed regionally or discarded. However, the past decade has seen a significant transformation driven by global health trends, increasing demand for plant-based proteins, and innovations in food processing that enhanced taste and shelf life. Modern consumers now recognize these seeds as superfoods, boosting their adoption in snacks, granola, bakery products, and protein mixes.
The market comprises various product types:
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Key players leading the market include:
These companies focus on launching innovative flavors, clean-label products, and premium packaging to attract health-focused consumers and strengthen market presence globally.