Decorative Paint Market - India
Market Statistics
- Base Year: 2024
- Historical Years: 2019-2024
- Forecast Years: 2025-2033
- Market Size in 2024: USD 3.28 Billion
- Market Size in 2033: USD 5.47 Billion
- Market Growth Rate (CAGR) 2025-2033: 5.42%
According to IMARC Group's report titled "India Decorative Paint Market Report and Forecast 2025-2033," the market reached USD 3.28 billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.47 billion by 2033, exhibiting a growth rate (CAGR) of 5.42% during 2025-2033.
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India Decorative Paint Market Trends and Drivers:
- The Indian decorative paints market is witnessing strong growth, facilitated by urbanization, rising disposable incomes, and housing and commercial infrastructure investment.
- Consumers are focusing more on appearance and shape, thereby strongly driving the demand for decorative paints in metros as well as smaller cities.
- Higher growth in housing building, renovation, and replacement activity—particularly in urban and semi-urban areas—is driving industry expansion.
- Government initiatives such as "Housing for All," Smart Cities Mission, and Pradhan Mantri Awas Yojana (PMAY) are boosting demand for housing and hence the decorative paint industry.
- Resurgence of middle-class desires and lifestyle changes is triggering demand for premium and texture finishes of paints.
- Rising social media influence, home decor influencer effects, and interior trends are guiding the customer towards vibrant colors, green compositions, and matte or glossy finishes.
- Heightened hygiene and wellness awareness has led to demand for anti-bacterial, odor-free, and low-VOC (volatile organic compound) paints with both favorable appearance and performance.
- Expansion of nuclear families and transition towards independent families have led to a bandwagon effect in DIY paint finishes, particularly among young urban buyers in Tier 1 and Tier 2 cities.
- Innovation in paint technology like washable paints, fast-drying emulsions, and heat-reflective coatings is attracting quality-conscious consumers.
- Growth of organized retail online as well as offline is increasing availability, affordability, and level of customizability of decorative paints.
- Competitive prices, flexible pack sizes, and EMI facilities are raising the frequency of repainting and colour refreshment.
- Aggressive marketing efforts to push products by leading paint firms and astute alliances with real estate developers, architects, and home improvement websites are propelling market growth.
- A mix of lifestyle transformation, technology adoption, housing growth, and rising customer ambitions is spurring the India decorative paint market in new and constructive ways and putting it on a trajectory for enduring growth.
India Decorative Paint Industry Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest India decorative paint market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
Product Type Insights:
- Water Based
- Solvent Based
Type of Paint Insights:
- Emulsion
- Enamel
- Distemper
- Primer
- Textures
- Others
Application Insights:
Sales Channel Insights:
End User Insights:
- Residential
- Non-Residential
Regional Insights:
- North India
- South India
- East India
- West India
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Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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