HubSpot to WordPress Migration: A Step-by-Step Guide for a Seamless Transition

In the fast-evolving world of digital marketing, flexibility, control, and scalability are essential. While HubSpot is a great all-in-one platform for marketing automation and CRM, many businesses eventually outgrow its website CMS due to limitations in customization, plugin availability, or cost. That’s where WordPress comes into play—offering more freedom, scalability, and an unmatched ecosystem of themes and plugins.

If you're considering a HubSpot to WordPress migration, you're not alone. This guide outlines everything you need to know for a successful transition—why to make the move, key challenges, and how to ensure zero data loss or SEO impact.

Why Migrate from HubSpot to WordPress?

Before diving into the "how," let’s understand the "why." Here are some top reasons businesses shift from HubSpot to WordPress:

• Cost Control: HubSpot’s CMS can get expensive, especially for startups or growing businesses. WordPress offers more budget-friendly hosting and customization options.

• Design Flexibility: WordPress themes and page builders like Elementor and Gutenberg offer more control over design and layout.

• Plugin Ecosystem: WordPress has over 60,000 plugins, letting you extend site functionality with ease.

• Ownership: Unlike HubSpot, WordPress is open-source. You own your site and data, free from vendor lock-in.

• Better SEO Plugins: WordPress supports powerful SEO tools like Rank Math and Yoast, giving you full control over technical SEO and metadata.

What Does HubSpot to WordPress Migration Involve?

Migrating your site isn’t just about copy-pasting content. It’s a structured process involving several key steps:

1. Content Inventory and Audit

Start by taking stock of what’s on your current HubSpot site:

• Blog posts

• Landing pages

• CTAs and forms

• Images and videos

• Metadata (titles, descriptions, etc.)

You can use HubSpot’s export tools or tools like Screaming Frog to audit and back up content.

2. Choose the Right WordPress Setup

Depending on your goals, set up WordPress:

• Use self-hosted WordPress (WordPress.org) for maximum control.

• Choose a reliable hosting provider like SiteGround, Kinsta, or WP Engine.

• Pick a theme that suits your brand (or build a custom one if needed).

• Install necessary plugins (SEO, security, caching, form builder, etc.).

3. Migrate Blog Content

HubSpot allows exporting blog content in CSV format. You can use a plugin like FG HubSpot to WordPress or manually import posts.

Steps:

• Export blog data from HubSpot.

• Convert the CSV into WordPress-compatible format.

• Import using WordPress's native importer or a plugin.

• Re-upload images and assign proper categories and tags.

4. Migrate Pages and Layouts

HubSpot pages often use custom modules and layouts. You'll need to recreate these in WordPress using:

• Page builders like Elementor, Beaver Builder, or Gutenberg.

• Custom blocks or shortcodes for special content elements.

Don’t forget to match URLs and meta information to maintain SEO equity.

5. Rebuild Forms and Integrations

WordPress supports powerful form plugins like:

• WPForms

• Gravity Forms

• Contact Form 7

You can also integrate these with CRMs like HubSpot, Salesforce, or Mailchimp using APIs or third-party connectors.

6. Redirects and SEO Setup

To avoid losing organic traffic:

• Set up 301 redirects from old HubSpot URLs to new WordPress URLs.

• Install an SEO plugin and configure titles, descriptions, schema, and sitemaps.

• Submit your updated sitemap to Google Search Console.

7. Testing and Launch

Before going live:

• Test all pages and links

• Verify mobile responsiveness

• Test form submissions and CTAs

• Check loading speed and fix performance issues

Then, update your DNS to point to the new WordPress hosting.

Common Challenges (and How to Avoid Them)

Challenge #1: Loss of SEO rankings Solution: Maintain URL structure, set up redirects, and carry over metadata.

Challenge #2: Broken images or links Solution: Use a crawler like Screaming Frog to identify and fix broken assets.

Challenge #3: Form functionality issues Solution: Rebuild forms with a WordPress plugin and test integrations thoroughly.

Challenge #4: Recreating complex page layouts Solution: Use flexible page builders or hire a WordPress developer for custom design.

HubSpot to WordPress Migration: DIY or Hire Experts?

While tech-savvy users might opt for a DIY migration, hiring a professional ensures:

• Zero data loss

• Clean code and theme development

• SEO-safe migration

• Seamless third-party integrations

At wpeople we specialize in HubSpot to WordPress migration with 100% accuracy, ensuring a seamless experience without compromising speed, SEO, or functionality.

Final Thoughts

Migrating from HubSpot to WordPress can feel overwhelming, but with a clear roadmap and the right tools, it’s entirely achievable. The result? A more cost-effective, flexible, and scalable website that gives you full control.

Whether you’re planning to grow your content strategy, scale lead generation, or just gain more design freedom—WordPress is the ideal platform to power your next phase of growth.