How UPITS Helps Local Brands Become Global Names

The Uttar Pradesh International Trade Show (UPITS) is not just a regular exhibition. It is a big opportunity for local brands to become global names. Many small and medium businesses from different parts of Uttar Pradesh take part in this event every year. With the help of UPITS, they get a chance to show their products to people from other countries.

A Global Platform for Local Brands

UPITS is held at the India Expo Centre & Mart in Greater Noida, a place known for hosting large international events. When a brand participates in UPITS, it does not just stay within the borders of Uttar Pradesh or India. The event is visited by buyers, traders, and business leaders from all around the world. This gives local businesses a platform to go global.

For example, a handmade carpet company from Bhadohi or a dairy brand from Meerut can meet international buyers face to face. These meetings can turn into business deals, leading to exports and long-term partnerships.

Learning New Skills and Trends

Apart from business, UPITS also helps local brands learn new things. The event features many workshops and talks. Experts from different industries talk about international market trends, packaging, branding, and customer expectations. This helps local business owners understand what changes they need to make to reach global customers.

For instance, a food processing unit may learn how to improve food packaging to meet international standards. A handicraft maker may understand how to market products on global e-commerce websites.

Government Support and Encouragement

This global expo is supported by the Government of Uttar Pradesh. Because of this, many schemes and subsidies are introduced to help businesses grow. There are special stalls for small-scale industries, women entrepreneurs, and start-ups. The government also offers help with documentation, export registration, and licensing. This makes it easier for small businesses to start exporting their products.

UPITS also highlights the "One District, One Product" (ODOP) scheme. This scheme promotes one special product from every district in Uttar Pradesh. Thanks to UPITS, these products—like Kannauj perfumes or Moradabad brassware—reach international markets.

Success Stories Begin Here

There are many success stories that started at UPITS. A small honey producer who showcased products at UPITS was able to sign a deal with a Dubai-based company. A group of women weavers from Varanasi got orders from international designers after meeting them at the event. These examples prove that UPITS can change the future of a local business.

Conclusion

UPITS is more than a trade show. It is a stepping stone for local brands aiming to become global. It opens doors, builds confidence, and shows the world what Uttar Pradesh has to offer. Whether you are a business owner, student, or buyer, UPITS is a place where opportunities are real and dreams can turn into reality.