how to add video to amazon product listing

In today’s competitive online market, it is very important to use videos to promote your products. Videos help customers understand your product better, build trust, and increase sales. If you are an Amazon seller, you might be asking: how to add video to Amazon product listing? Before learning how to add video to Amazon product listing, it is important to understand why videos matter.

• Videos Catch Attention: People love watching videos. Videos grab attention quickly and keep people interested longer than pictures or text.
• Videos Build Trust: Customers can see the product in action. This helps them trust the product and the seller.
• Videos Increase Sales: Amazon product listings with videos usually sell more than those without videos.
• Videos Explain the Product Better: Some products are hard to explain with only pictures. Videos show the product’s size, features, and how to use it.

If you want your product to stand out on Amazon, adding a video is one of the best ways to do it.

Who Can Add Videos to Amazon Listings?

Amazon allows different sellers to add videos to their product listings. Here’s who can do it:

• Brand Registered Sellers: If you are part of Amazon Brand Registry, you can add videos directly to your product pages.
• Vendors: If you sell products directly to Amazon, you can also upload videos.
• A+ Content Users: If you use A+ Content, you can include videos in the A+ section.
• Customers: Sometimes, customers can add video reviews. However, these are not controlled by the seller.

If you are a regular seller who is not brand registered, you may not be able to add videos directly to your product listing. This is why it is a good idea to register your brand with Amazon.

Types of Videos You Can Add

When learning how to add video to Amazon product listing, you should know there are different types of videos you can use:

1. Product Highlight Videos: These show the product, its design, size, and key features.
2. How-To Videos: These show customers how to use the product.
3. Comparison Videos: These show how your product is better than others.
4. Lifestyle Videos: These show the product in everyday life to help customers imagine using it.
5. Customer Testimonial Videos: These show real people talking about why they like your product.

At Upscale Valley, we help Amazon sellers create all these types of videos. We know what works on Amazon and what makes a video successful.

How to Add Video to Amazon Product Listing: Step-by-Step Process

Here’s a simple step-by-step guide on how to add video to Amazon product listing.

Step 1: Join Amazon Brand Registry

If you are not part of Amazon Brand Registry yet, this is the first step. Amazon only allows brand registered sellers to add videos directly to listings. You need:

• A registered trademark
• A professional Amazon seller account

You can apply for Amazon Brand Registry on Amazon’s website.

Step 2: Prepare Your Video

Make sure your video follows Amazon’s requirements:

• File Format: .mp4 or .mov
• Video Length: Recommended under 60 seconds
• Resolution: At least 1280x720 (HD quality)
• File Size: Maximum 500 MB
• Content: Must follow Amazon’s guidelines (no offensive material, no competitor mentions, no URLs)

Our team at Upscale Valley specializes in creating Amazon-approved videos that meet all these requirements.

Step 3: Upload the Video to Seller Central

Here’s how to add video to Amazon product listing through Seller Central:

1. Go to Seller Central > Inventory > Upload & Manage Videos.
2. Click on Upload Video.
3. Enter the video title.
4. Select the ASIN (Amazon Standard Identification Number) for the product.
5. Add video thumbnail if required.
6. Upload the video file.

Step 4: Wait for Amazon Review

Amazon will review your video before it goes live. This usually takes up to 72 hours. Make sure the video follows Amazon’s rules to avoid rejection.

Step 5: Video Goes Live

Once approved, your video will appear in the image block on your product listing page. Customers will see the video next to your product photos.

Where Will the Video Show on the Product Page?

When you add a video, it usually appears:

• In the image section, next to your product photos
• Sometimes in the "Videos" section under the product description
• In A+ Content if you have added it there
• On mobile listings, where videos often appear higher on the page

This means customers can easily watch the video while browsing your product.

Tips for Creating Effective Amazon Product Videos

If you want your video to work well on Amazon, follow these tips:

• Keep It Short: Customers prefer videos that are 30 to 60 seconds long.
• Focus on Key Features: Show the most important product details quickly.
• Use Simple Language: Speak clearly and avoid complicated words.
• Show the Product in Action: Help customers understand how to use it.
• Add Text Overlays: Highlight important points with on-screen text.

At Upscale Valley, we create Amazon product videos that follow these best practices and help sellers get more views and sales.

Common Mistakes to Avoid

When learning how to add video to Amazon product listing, try to avoid these mistakes:

• Uploading videos that are too long
• Ignoring Amazon’s technical requirements
• Adding videos that mention competitors
• Using poor video quality
• Forgetting to include key features

If you work with experts like us, you can easily avoid these problems.

How Upscale Valley Can Help

Creating Amazon product videos is not easy if you don’t have experience. At Upscale Valley, we offer complete Amazon video creation services:

• We understand Amazon’s video rules.
• We create high-quality videos that match your product and target audience.
• We help you with the uploading process.
• We offer a smooth workflow: from planning to video delivery.

Whether you need lifestyle videos, product highlights, or how-to videos, our team can help you succeed on Amazon.