Glamping Market Share To Reach Scalable Heights Of Growth

Glamping Market Summary

The global glamping market size was estimated at USD 3.45 billion in 2024 and is projected to reach USD 6.18 billion by 2030, growing at a CAGR of 10.3% from 2025 to 2030. This growth is primarily driven by the increasing demand for luxury outdoor experiences that combine the appeal of nature with modern comforts, particularly among millennials and eco-conscious travelers. Travelers are now looking for accommodations that deliver both adventure and comfort, leading to rising popularity of furnished tents, treehouses, domes, and cabins equipped with premium amenities such as Wi-Fi, cozy bedding, and private bathrooms.

The rise in disposable income, coupled with the desire for unique travel experiences, has further spurred the market. Additionally, the growing trend of sustainable tourism and the preference for eco-friendly accommodation are pushing both consumers and operators to embrace glamping. The glamping market is experiencing rapid growth, fueled by the increasing demand for luxury outdoor experiences, particularly from eco-conscious travelers and millennials seeking unique travel options. The rise of new operators—28% of which are in their first year—demonstrates the growing interest in this space, as highlighted by the Glamping Americas 2023 State of the Industry Report. With businesses such as Quaint Glamping and Mitten Getaways Glamping Co. set to launch, the industry is poised for further expansion as travelers continue to prioritize experiential stays over traditional lodging.

Key Market Trends & Insights

• The Europe glamping market accounted for a share of over 35% of the global market in 2024. Strong tourism infrastructure, abundant nature destinations, and supportive sustainability initiatives contribute to the region’s leading position.
• The U.S. glamping market is expected to grow at a CAGR of 12.8% from 2025 to 2030 due to rising popularity of weekend getaway travel, high spending power, and increasing preference for locally-driven adventure experiences.
• By accommodation, cabins & pods segment accounted for a revenue share of over 43% in 2024. These structures provide enhanced comfort, security, and year-round usage, making them a preferred choice for both operators and guests.
• By age group, glamping among the 18 to 32 age group segment accounted for a revenue share of over 43% in 2024, driven by younger travelers who prioritize lifestyle-focused and social-media-worthy travel experiences.
• By booking mode, direct bookings segment accounted for a revenue share of over 55% in 2024 as travelers increasingly prefer direct communication with hosts for personalized experiences and package customization.

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Market Size & Forecast

• 2024 Market Size: USD 3.45 Billion
• 2030 Projected Market Size: USD 6.18 Billion
• CAGR (2025-2030): 10.3%
• Europe: Largest Market in 2024

Key Companies & Market Share Insights

The glamping industry is characterized by its fragmented nature. The fragmented nature of the glamping market is largely due to the presence of a mix of small, independent operators and larger, established companies. The market caters to a wide variety of travelers, from luxury-seeking tourists to eco-conscious adventurers. Many smaller, niche businesses have emerged, each offering unique, personalized experiences. These independent operators focus on boutique, local glamping experiences, such as yurts, safari tents, and treehouses, catering to specific customer preferences. Larger, more established players, on the other hand, offer standardized luxury glamping experiences across multiple locations, leading to a fragmented market structure.

Key Players

• Under Canvas
• Collective Retreats
• Tentrr
• Eco Retreats
• Baillie Lodges
• Nightfall Camp Pty Ltd.
• Tanja Lagoon Camp
• Wildman Wilderness Lodge
• Paperbark Camp
• Hoshino Resorts

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Conclusion

The global glamping market is set for substantial growth as consumer preferences continue shifting toward nature-based, immersive, and luxury travel experiences. Increasing disposable incomes, digital influence, and demand for sustainable accommodations further support this market momentum. Europe and the United States remain leading regions, while new entrants and innovative accommodation designs are expanding market accessibility worldwide. Operators are focusing on enhancing guest comfort, privacy, and experience personalization to attract repeat bookings. As sustainability becomes a core part of travel decisions, eco-friendly glamping solutions will increasingly shape market offerings. Overall, glamping is emerging as a transformative segment within the broader hospitality and tourism industry.