Explainer Videos vs. Brand Videos: What's Right for Your Company?
This blog explores the key differences between explainer videos and brand videos, helping businesses decide which suits their goals best. It highlights how explainer videos simplify products or services, while brand videos focus on storytelling and building trust.
Videos are a game-changer in the marketing world, whether it is to promote a product or create awareness about your brand. But how do you decide which one is right for your company? An explainer video or a brand video? Do not worry, as in this blog, we will explain the differences between explainer videos and brand videos and help you decide. So, if you were going to hire a video production company for your business, continue reading.
What are Explainer Videos?
Explainer videos are direct and concise videos that focus on a product or service. They aim to explain and simplify complex concepts regarding the product or service. Think of it like a tutorial video. It can also include new features or updates regarding your services.
What are Brand Videos?
Brand videos are more focused on the brand or the company. The goal of brand videos is to promote the company, showcase its values, culture, and work environment to increase the brand/company's reputation among its current and potential customers.
Difference Between Explainer Videos and Brand Videos
- The main goal of an explainer video is to educate, clarify, and inform customers, while a brand video is for building a brand's identity and trust among its customers.
- The content of explainer videos is informative and problem-solving. The content of brand videos is made with storytelling and emotional connection in mind.
- Explainer videos use visual aids and animation. Brand videos convey the message through visual storytelling and cinematography.
- Explainer videos are more direct and have action-oriented CTAs, whereas brand videos are indirect.
Conclusion
If you are looking to promote your brand and its values and believe in building a long-term relationship with your customers, then you should make brand videos for your company. If you just want to convey some technical information about your product or services, consider using explainer videos. Whether you want a brand video or an explainer video, Motion Matrix Media can help you produce one. They have an excellent reputation for making high-quality corporate videos of all types and are regarded as one of the best corporate video makers in Ahmedabad.