Electric Kettle Market Size, Share and Trends Forecast 2025-2033

Market Overview:

The Electric Kettle Market is experiencing steady expansion, driven by Launch of Innovative Product Variants, Technological Advancements and Limited Use of Fuel-based Sources. According to IMARC Group's latest research publication, "Electric Kettle Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025–2033", The global electric kettle market size was valued at USD 1.88 Billion in 2024. The market is projected to reach USD 3.12 Billion by 2033, exhibiting a CAGR of 5.30% from 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers  and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

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Our Report Includes:

• Market Dynamics
• Market Trends and Outlook
• Competitive Analysis
• Industry Segmentation
• Strategic Recommendations

Growth Factors in the Electric Kettle Industry:

• Launch of Innovative Product Variants

Key players are launching product variants of electric kettles, such as variable temperature-controlled kettles, which are usually equipped with various temperature settings that allow users to set the desired temperature for boiling beverages. For example, Stoke Voltaics, a leading innovator in outdoor cooking equipment, revealed the creation of the Stoke Voltaics Electric Kettle Pot in March 2024, a device that transformed the way adventurers could cook and enjoy meals on the road. The rising trend of smart homes and the elevating adoption of the Internet of Things (IoT) technology are increasing the popularity of enhanced electric kettle variants, as they can be remotely monitored and controlled via voice assistants and smartphone apps, providing users with improved flexibility and control.

• Technological Advancements

The rising integration of advanced features, such as wireless fidelity (Wi-Fi) connectivity and temperature control, with electric kettles that help users to monitor and customize their boiling experience remotely, is among the major electric kettle market trends. Innovations, including rapid heating technology and energy efficiency, are further contributing to an efficient and seamless user experience. In line with this, advancements improve convenience and cater to the escalating demand for eco-friendly and smart appliances among tech-savvy users. In July 2024, Tiger Corporation revealed plans to introduce the Electric Kettle 'QUICK&SAFE+' on September 1, 2024. Due to Tiger's unique technology, steam was directed through the most direct route to the steam detection sensor located on the handle.

• Limited Use of Fuel-based Sources

Increasing awareness about the conservation of sources, including gasoline and oil, is inflating the popularity of eco-friendly electric kettles as a sustainable source in household applications. Additionally, the rising fuel prices for conventional gas kettles are catalyzing the demand for electric kettles. Electric kettles provide faster boiling, consistent heating, and improved safety compared to stovetop options, reducing dependence on gas or other fuels. This shift is further supported by the growing urbanization, where electric appliances are more accessible and practical in modern kitchens. As per the UNFPA, the population residing in urban areas is projected to increase to approximately 5 Billion by 2030.

Key Trends in the Electric Kettle Market

• Growing Popularity of Premium and Smart Kettles

The market is witnessing increased demand for premium electric kettles featuring stainless steel construction, aesthetic designs, and smart connectivity options. Consumers are willing to invest in higher-priced models that offer enhanced durability, safety features like automatic shut-off, and integration with smart home ecosystems. Smart kettles with Wi-Fi connectivity and app control are particularly popular among tech-savvy consumers who value convenience and customization capabilities.

• Expansion of E-Commerce Distribution Channels

Online retail platforms are experiencing rapid growth as preferred channels for electric kettle purchases, offering consumers wider product selection, competitive pricing, and convenient home delivery. E-commerce expansion is making electric kettles more accessible across urban and semi-urban regions while enabling customers to compare features, read reviews, and make informed purchasing decisions. The Census Bureau from the Department of Commerce revealed that the projected US retail e-commerce sales for the second quarter of 2025 were USD 304.2 Billion.

• Rising Health and Wellness Consciousness

Growing health awareness is driving demand for electric kettles as consumers seek safe methods for boiling water and preparing healthy beverages like herbal teas, detox drinks, and specialty coffees. Electric kettles are perceived as hygienic alternatives to traditional methods, particularly stainless steel models that don't leach chemicals when exposed to high temperatures. This health-conscious trend is influencing purchasing decisions particularly among millennials and health-focused consumers.

We explore the factors propelling the electric kettle market growth, including technological advancements, consumer behaviors, and regulatory changes.

Leading Companies Operating in the Global Electric Kettle Industry:

• Aroma Housewares Company
• bonavitaworld.com
• Breville USA Inc. (Breville Group Ltd)
• Chef's Choice
• Electrolux AB
• Hamilton Beach Brands Inc.
• Koninklijke Philips N.V.
• Morphy Richards Ltd
• Zhejiang Supor Co. Ltd (Groupe SEB)
• Zojirushi America Corporation (Zojirushi Corporation)

Electric Kettle Market Report Segmentation:

Breakup by Raw Material:

• Stainless Steel
• Plastic
• Glass
• Others

Stainless steel held 45.8% of the market share in 2024 due to its durability, safety, premium appeal, resistance to heat damage, and ability to preserve natural taste without leaching harmful chemicals.

Breakup by Application:

• Residential
• Commercial

Residential accounts for 70.6% of the market share because of widespread use in households for everyday needs like preparing tea, coffee, instant noodles, and other hot beverages with rising urbanization and busier lifestyles.

Breakup by Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Asia-Pacific, accounting for a share of 42.8%, enjoys the leading position in the market driven by deep-rooted tradition of tea consumption, rapid urbanization, rising disposable incomes, and growing middle class.

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