Do Press Releases Still Work in 2025? Here’s What PR Experts Say

Brand storytelling is still dependent on a press release agency to show its constant presence. In spite of the growing impact of social media and influencer marketing, a carefully prepared press release remains a good way for businesses to gain trust, media coverage, and credibility in various industries and on multiple platforms. 

Thanks to digital PR services, which is available to communicate with their desired customers more effectively and in much less time. Firms like Magnon Prisma support companies by combining traditional PR and digital marketing, making sure that their messaging is delivered and amplified where it is most likely to reach intended audiences. 

Press Releases Have Evolved, Not Disappeared 

Besides appearing in newspapers and magazines, press releases are now also available through blogs, newswires, media websites, and search engines. They feature things like videos, infographics, and links to share on social media to encourage audiences to interact. By using important keywords and building catchy headlines, a professional press release agency helps your news rank higher on Google and draw attention from online readers, preventing it from disappearing in crowded lists or old systems. 

Credibility and Authority Still Matter 

One important aspect of press releases is that they boost a business’s trustworthiness. During an age where fake stories travel widely and misleading claims harm reputations, a proper, signed press release gives credibility to the news. Reputable authorities often send press releases to media outlets for them to distribute verified details. 

Many PR professionals believe that getting picked up by news outlets remains an important achievement for a press release. Press releases work differently from paid ads, as the press can choose to mention them, giving them a more trusted feel for the audience. 

Press Releases Boost Your Digital Presence 

Digital PR can make your press releases more effective, resulting in extra backlinks, higher domain authority, and more people visiting your site. Their publication on top platforms or distribution through newswires allows them to be found in several online locations. Because Google rewards up-to-date, original, and meaningful information, a well-optimized announcement is important for any company. By placing it in search results, brands can earn more attention in the long run, helping them reach their broader digital marketing targets through media exposure and search visibility. 

Digital PR Remains a Major Force 

Performance by digital PR has remained strong during the years 2024–2025. According to BuzzStream’s 2025 report on digital PR, 89.6% of campaigns focus on getting backlinks, 83.2% help to grow brand awareness, and 77.5% boost organic website visitors and enhance search engine rankings. The results show that using digital PR services like Magnon Prisma can have a significant impact today. It is important to note that 49% of respondents believe that digital PR is more effective this year than it was the year prior. 

Press Release Part of Strategic Brand Storytelling 

Brands can direct their message through press releases on any occasion, such as introducing a new product, partnering with someone, marking an achievement, or dealing with a crisis. A competent agency works to share your message in your brand’s voice and makes sure it is suitable for publications. Adding digital PR to the mix allows the story to appear in news outlets, online platforms, and influence people with strong followings, resulting in increased exposure and greater impact. Using both earns you trust and gives your message a bigger audience, making it more effective in our rapidly changing digital media environment. 

PR Experts Recommend an Integrated Approach 

The best results from public relations come when it is used as part of a wider digital PR strategy. It is advised by experts to merge press releases with campaigns on social media, working with influencers, producing content, and looking after online reputation. For instance, a company may introduce a new product by releasing a press statement and then sharing social media teasers, writing blog posts, and engaging popular influencers. Adopting various channels allows you to tell your story to many people in a way that is easy to understand, making your business look credible and increasing your presence in the digital world. 

When Press Releases Don't Work 

Press releases may not work if they are not timed correctly, do not have enough news value, or the company does not share them properly. When the content is overly promotional or generic, it frequently fails to attract notice, especially if it’s not written well. At this point, it’s important to let experienced professionals join the team. An effective team understands how to make stories meaningful, keep to journalistic standards, and find the right journalists to reach. When paired with digital PR, this gives your message the chance to reach its target audience with the greatest exposure and engagement anywhere. 

Why Press Releases Still Work 

Selecting a good press release agency helps brands provide reliable news to their audience and achieve good results. Even in 2025, well-made and well-distributed press releases can earn trust, make a company easily found, and lead to measurable results using competent PR partners. 

When a brand wants to reach many people and establish authority, using digital PR services is a strategic decision. When an agency like Magnon Prisma handles the task of stories combined with SEO and targeted to audiences, it helps boost brand credibility on several platforms.