Digital Gift Card Market Size, Growth, and Trends Forecast 2025-2033

Market Overview:

According to IMARC Group's latest research publication, "Digital Gift Card Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The global digital gift card market size reached USD 453.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,531.5 Billion by 2033, exhibiting a growth rate (CAGR) of 13.32% during 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

How AI is Reshaping the Future of Digital Gift Card Market

• AI enhances personalization in digital gift cards by analyzing consumer behavior patterns, enabling retailers to create targeted gifting experiences with 25% higher redemption rates.
• Machine learning algorithms optimize gift card fraud detection, reducing fraudulent activities by up to 40% through advanced transaction monitoring and risk assessment systems.
• AI-powered chatbots streamline gift card customer service, handling 70% of gift card inquiries automatically and providing instant resolution for balance checks and activation issues.
• Predictive analytics help retailers forecast gift card demand during peak seasons like holidays, improving inventory management and reducing stockouts by 30%.
• Smart recommendation engines suggest personalized gift card amounts and merchant options based on recipient preferences, increasing average transaction values by 18%.

Download a sample PDF of this report: https://www.imarcgroup.com/digital-gift-card-market/requestsample

Key Trends in the Digital Gift Card Market

• Mobile-First Gift Card Experience: Consumers increasingly prefer mobile-based gift card purchases and redemptions, with mobile transactions accounting for 65% of digital gift card sales. Apple Pay and Google Wallet integrations are making gift card storage and usage seamless across devices.
• Corporate Gifting and Employee Rewards Surge: Companies are adopting digital gift cards for employee recognition programs and corporate gifting, with B2B gift card sales growing 22% annually. Microsoft and Amazon lead corporate gifting solutions with bulk purchase options and branded customization.
• Social Media Integration and Viral Gifting: Platforms like Instagram and Facebook enable instant gift card sharing, with social gifting features driving 30% of millennial gift card purchases. TikTok partnerships with major retailers are creating viral gifting campaigns.
• Sustainability-Driven Digital Adoption: Environmental consciousness is pushing consumers toward paperless gifting, with 45% of Gen Z preferring digital gift cards over physical ones. Brands emphasize eco-friendly messaging in their digital gift card promotions.
• Cryptocurrency and Blockchain Integration: Emerging crypto gift cards and blockchain-based voucher systems are attracting tech-savvy consumers, with Bitcoin gift cards seeing 150% growth in adoption among cryptocurrency enthusiasts.

Growth Factors in the Digital Gift Card Market

• E-commerce Boom and Digital Payment Adoption: The explosive growth of online shopping platforms drives digital gift card demand, with e-commerce sales contributing 78% of gift card transactions. PayPal and Stripe payment integrations make purchasing seamless.
• Convenience and Instant Delivery Appeal: Last-minute shoppers favor digital gift cards for instant delivery via email or SMS, eliminating shipping delays. Amazon's instant delivery feature processes 2 million gift cards daily during peak seasons.
• Reduced Fraud Risk and Enhanced Security: Advanced encryption and tokenization technologies make digital gift cards more secure than physical cards, reducing fraud losses by 35% and increasing consumer confidence.
• Global Accessibility and Cross-Border Gifting: Digital gift cards enable international gifting without currency conversion hassles, with cross-border transactions growing 28% annually as families connect across continents.
• Integration with Loyalty Programs: Retailers integrate gift cards with loyalty points systems, allowing customers to earn and redeem rewards seamlessly. Starbucks' loyalty-linked gift card program generates $1.6 billion in stored value annually.

Leading Companies Operating in the Global Digital Gift Card Industry:

• Amazon.com Inc.
• American Express Company
• Apple Inc.
• Blackhawk Network Holdings Inc.
• First Data Corporation
• Fiserv Inc.
• Givex Corporation
• InComm Inc.
• Paytronix Systems, Inc.
• Qwikcilver Solutions Pvt Ltd (Pine Labs)

Digital Gift Card Market Report Segmentation:

Breakup By Card Type:

• Open Loop Cards
• Closed Loop Cards

Closed loop cards dominate the market due to their popularity among specific retailers and brands offering targeted shopping experiences.

Breakup By Business Type:

• B2B (Business to Business)
• B2C (Business to Consumer)

B2C segment holds the largest market share driven by individual consumer purchases for personal gifting occasions.

Breakup By Application:

• Retail
• Corporate Institutions
• Entertainment
• Restaurants
• Others

Retail applications account for the majority of shares due to widespread adoption by major retailers and e-commerce platforms.

Breakup By End User:

• Millennials
• Generation X
• Generation Z
• Others

Millennials represent the largest end-user segment, driving market growth through their preference for digital convenience and mobile-first shopping habits.

Breakup By Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

North America enjoys the leading position owing to high digital payment adoption rates, mature e-commerce infrastructure, and strong consumer preference for convenient gifting solutions.

Recent News and Developments in Digital Gift Card Market

• January 2024: Apple expanded its gift card program to include more international markets, allowing users to send digital gift cards across 25 new countries, enhancing global accessibility.
• March 2024: Amazon launched AI-powered gift card recommendations, using machine learning to suggest personalized gift amounts and recipient preferences, increasing conversion rates by 20%.
• June 2024: Starbucks introduced blockchain-based gift card verification system, reducing fraud and enabling secure peer-to-peer gift card transfers among customers.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group 134 N 4th St. Brooklyn, NY 11249, USA Email: sales@imarcgroup.com Tel No:(D) +91 120 433 0800 United States: +1-201971-6302