Complete UI/UX Design Process: An Expert's Guide for India
A persona is a fictional character profile based on the patterns you discovered in your research. It turns "the user" into a tangible person.
Before we start, let's clarify a frequent source of confusion: UI vs. UX. It's similar to having an understanding of the difference between a car's engine and its dashboard. Both are necessary for a pleasant ride, but they have very distinct functions.
User Experience (UX): The Strategic Foundation
Think of UX like the building architecture. You don't always realize it when it's good, but you certainly notice when it's bad. UX design is concerned with the overall feel of the experience. It is concerned with:
- Solving Real Problems: A good building makes you warm and dry; good UX resolves a user's problem effectively and efficiently.
- Building Smoother Trips: When you purchase movie tickets online, a successful UX helps you transition from "I want to watch a movie" to "I have my tickets" without frustration or confusion.
- Research and Empathy: UX designers are sleuths who continually pose the questions, "Why do users act this way?" and "How can we simplify this for them?"
User Interface (UI): The Visual and Interactive Layer
If UX is the architecture, UI is the interior design—it's all that you can see, touch, and click on. While UX specifies the "what" and "why," UI deals with the "how it looks and feels." These are:
- Visual Elements: Colors that elicit emotion, fonts that are readable, and buttons that obviously state their purpose.
- First Impressions: Much like you may size up a restaurant by its look, users will often make a first impression of an app based on how it looks.
- Interaction Design: Making sure that when you press a button, it gives feedback and makes it unmistakable what's occurring.
A product must win both. Excellent UX with bad UI is usable but not nice. Excellent UI with bad UX is stunning but not useable. The aim is to win both: a product that performs well and is awesome-looking.