Cashmere Clothing Market: The Impact of Sustainability on Consumer Choices

The global cashmere clothing market was valued at USD 2.80 billion in 2023 and is expected to reach USD 4.24 billion by 2030, expanding at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2030. Cashmere garments continue to gain popularity worldwide, becoming emblematic of luxury, comfort, and style.

Sourced from the fine fibers of cashmere goats, this premium material is celebrated for its exceptional softness and warmth. The growing global demand for cashmere clothing reflects consumers' increasing preference for high-quality, natural fibers that offer both tactile appeal and long-term value.

The rise in demand is also influenced by fashion trends and celebrity endorsements, which have played a crucial role in boosting visibility and desirability. High-profile figures such as Taylor Swift, Kate Middleton, Emily Ratajkowski, Selena Gomez, and Carrie Underwood have been seen promoting or wearing cashmere clothing, enhancing its aspirational value. Notably, in September 2022, Gigi Hadid launched a direct-to-consumer cashmere brand called Guest In Residence, while Brad Pitt co-founded the luxury label God’s True Cashmere in January 2023. These initiatives have further amplified consumer interest in the category.

The growing popularity of cashmere garments is fueled by their luxurious feel, natural insulation, and lightweight warmth, which make them suitable across a variety of climates and occasions. These characteristics align closely with modern consumers’ focus on comfort, sustainability, and functional luxury, reinforcing the appeal of cashmere as a versatile wardrobe staple.

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Key Market Trends & Insights

• Europe held the largest share of the global cashmere clothing market in 2023, accounting for 36.8% of total revenue. The region's strong demand is driven by deep-rooted fashion traditions, evolving consumer preferences, and a growing emphasis on sustainability and ethical sourcing, prompting a rise in demand for responsibly made cashmere products.
• By product type, cashmere sweaters and coats accounted for the largest revenue share at 51.4% in 2023. Renowned for their luxurious softness and comfort, these garments continue to attract consumers willing to invest in high-end wardrobe pieces that offer both style and tactile satisfaction.
• By end user, women’s cashmere clothing dominated the market in 2023, capturing a 58.8% revenue share. The popularity of items such as shawls and scarves among female consumers has led to the launch of more unique and innovative designs, fueling further growth. There is also an increasing preference for combining functional performance with high-end design.
• By distribution channel, offline sales made up the majority of the market in 2023, accounting for 60.9% of revenue. Physical retail outlets, including boutiques and department stores, offer a more immersive and personalized shopping experience, often featuring knowledgeable staff who guide customers through the nuances of cashmere care, quality grades, and styling.

Market Size & Forecast

• 2023 Market Size: USD 2.80 Billion
• 2030 Projected Market Size: USD 4.24 Billion
• CAGR (2024-2030): 6.2%
• Europe: Largest market in 2023

Key Companies & Market Share Insights

Leading companies in the cashmere clothing market include Loro Piana S.P.A., WHITE + WARREN, Pringle of Scotland Limited, and LISA TODD:

• Loro Piana offers an extensive portfolio of luxurious apparel, including sweaters, scarves, and outerwear. The brand is known for its commitment to traditional Italian craftsmanship and sustainability, making it a benchmark for elegance and quality.
• Pringle of Scotland Ltd. specializes in high-quality cashmere knitwear and holds a royal warrant for producing knitted garments. Its offerings cater to both men and women and reflect the brand’s heritage and innovation in textile design.
• LISA TODD distributes its cashmere clothing through specialty boutiques, department stores, and other retail outlets across North America, Europe, and Asia.

Among the emerging players, brands such as 360Cashmere, TSE Cashmere, and Autumn Cashmere are gaining traction:

• These companies offer a wide array of cashmere garments, including cardigans, pants, and sweaters, often sourcing their material from Alashan, China—a region known for its premium-grade cashmere.
• 360Cashmere distributes its products through various retailers in the U.S., Europe, and Canada, catering to the growing demand for fashionable, premium knitwear.

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Key Players

• Loro Piana S.P.A.
• Brunello Cucinelli S.p.A.
• Pringle of Scotland Ltd
• Autumn Cashmere
• TSE Cashmere
• 360CASHMERE
• REPEAT cashmere
• WHITE + WARREN
• KINROSS CASHMERE
• LISA TODD
• Gobi Cashmere

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Conclusion

The global cashmere clothing market is poised for steady growth through 2030, fueled by increasing consumer demand for premium, natural fibers, ongoing celebrity influence, and the evolving emphasis on sustainability and luxury fashion. With Europe maintaining its dominance in the market and women’s apparel leading in product segments, the future of cashmere clothing is anchored in both tradition and innovation. Established brands and emerging players alike are adapting to changing consumer expectations, offering stylish, functional, and ethically produced garments that continue to elevate cashmere as a luxury essential.