Brazil Tourism Market Report 2026–2034: Domestic & International Travel Recovery, Industry Growth

Market Overview

The Brazil Tourism Market was valued at USD 259.6 Million in 2025 and is projected to reach USD 407.2 Million by 2034, growing at a CAGR of 5.13% during 2026-2034. Market growth is driven by Brazil’s diverse natural landscapes, rich cultural heritage, major events such as Carnival, improved connectivity, government initiatives promoting sustainable tourism, and globally significant ecosystems like the Amazon rainforest.

Study Assumption Years

• Base Year: 2025
• Historical Years: 2020-2025
• Forecast Years: 2026-2034

Brazil Tourism Market Key Takeaways

• Current Market Size: USD 259.6 Million (2025)
• CAGR: 5.13%
• Forecast Period: 2026-2034
• Natural attractions such as the Amazon, Pantanal, and beaches attract eco-tourists and adventure travelers.
• Brazil is home to 140,000 species and over 20% of global biodiversity.
• Major cultural events like Carnival and Festa Junina drive strong tourist inflow.
• National Tourism Plan (2024–2027) aims to reach 8.1 Million foreign visitors and 150 Million domestic trips.
• Infrastructure improvements in airports and roads enhance accessibility.

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Brazil Tourism Market Growth Factors

Brazil's tourism industry relies upon the country's diverse ecology. Eco-tourists and adventure-tourists enjoy trips to the Amazon rainforest, Pantanal wetlands, and paradisiacal beaches. The country is one of the world's 17 megadiverse countries, holding over 140,000 species along with 20% of the world's biodiversity, though it has lost 20% of its native species within the four largest terrestrial biomes. In response, funding such as the Global Biodiversity Framework Fund (2024) supports environmental protection projects, four of which are in Brazil. This funding supports the development of eco-tourism.

Brazil's cultural tourism is increased by the wide array of music, dancing, and food genres presented throughout the country's Carnival, Festa Junina, and New Year celebrations with others. The Brazilian Agency for International Tourism Promotion (Embratur) and the Social Communications Secretariat publicized Brazil's cultural diversity at the 2024 G20 summit as cultural tourism demanded more.

Major infrastructure develops and better connectivity also helps markets grow. Upgraded airports, roads and international connectivity have made the travel infrastructure easier. The National Tourism Plan 2024-2027 seeks to attract 8.1 Million foreign tourists and 150 Million Brazilian domestic trips by 2027 as well as US$8.1 Billion in foreign exchange revenues and creating 3 Million new jobs in the tourism sector. In doing so, it hopes to strengthen the tourism system, generate new visitors, and create new tourism revenues.

Brazil Tourism Market Segmentation

Travel Purpose Insights

• Medical Tourism
• Leisure Tourism
• Business Tourism
• Culture & Heritage Tourism
• Others

Travel Type Insights

• Group
• Solo

Tourism Type Insights

• International Tourism
• Domestic Tourism

Mode of Booking Insights

• Direct Booking
• OTA Platform

Age Group Insights

• Below 30 Years
• 30 to 41 Years
• 42 to 49 Years
• 50 Years & Above

Regional Insights

The Brazil tourism market is analyzed across Southeast, South, Northeast, North, and Central-West regions. While specific dominant region data is not provided, these areas collectively represent the core of Brazil’s tourism activity, supported by natural attractions, cultural heritage, and infrastructure developments.

Recent Developments & News

• In August 2024, Brazil’s Ministry of Tourism signed an MoU with the Global Tourism Resilience and Crisis Management Centre (GTRCMC) from Jamaica to enhance tourism security, climate resilience, pandemic readiness, and entrepreneurship.
• In October 2024, Brazil was ranked the world’s #1 adventure tourism destination by U.S. News & World Report, recognized for attractions such as the Amazon rainforest, Iguazu Falls, Pantanal, and Chapada Diamantina, offering diverse activities including rafting, hiking, climbing, diving, and surfing.

Competitive Landscape

The report provides a comprehensive competitive landscape evaluation, including market structure, strategic positioning, competitive dashboards, key player strategies, and detailed company profiles.

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