Beer Packaging Market 2030: Glass vs. Cans in the Beer Battle

The global beer packaging market was valued at USD 25.66 billion in 2024 and is anticipated to reach USD 32.36 billion by 2030, growing at a compound annual growth rate (CAGR) of 4.0% between 2025 and 2030. This growth is fueled by the rising worldwide consumption of beer, particularly craft and premium varieties, which drives demand for innovative and sustainable packaging solutions.

A growing emphasis on product shelf life and brand identity is also encouraging the adoption of advanced packaging technologies. The market expansion is mainly attributed to increasing beer consumption in emerging markets. Countries such as China, India, Brazil, and Vietnam are witnessing a rise in disposable incomes, urbanization, and shifts in consumer preferences toward Western lifestyles, resulting in significant increases in beer demand. This surge propels the need for innovative, functional, and region-specific packaging types including cans, glass bottles, PET bottles, and kegs. For instance, in India, the preference for craft and premium beers is motivating packaging companies to develop sleek, attractive, and distinctive packaging formats that enhance brand visibility and consumer appeal.

Additionally, the growing demand for eco-friendly and sustainable packaging is contributing significantly to the market's growth. Consumers, especially Millennials and Gen Z, show a strong preference for brands that implement environmentally responsible practices. Consequently, breweries and packaging manufacturers are adopting recyclable materials, lightweight designs, and minimizing plastic use. Notable innovations include Carlsberg’s development of fiber-based "Green Fibre Bottle" prototypes, along with the use of biodegradable labels and eco-friendly inks. These sustainability efforts are driven both by environmental concerns and the need to comply with increasingly stringent packaging waste regulations in regions like the European Union and North America.

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The rise of e-commerce and direct-to-consumer alcohol delivery platforms has emerged as another key growth driver. These channels require packaging that is durable, tamper-evident, and visually appealing to ensure safe shipping and enhance the overall brand experience. With the expansion of online alcoholic beverage sales, especially following the COVID-19 pandemic, packaging manufacturers face growing pressure to innovate transport-friendly and shelf-ready formats.

Key Market Trends & Insights:

• Asia Pacific led the beer packaging market in 2024, accounting for over 37.0% of the total revenue.
• The beer packaging market in China is expected to see continuous growth over the forecast period.
• Glass materials dominated the market by revenue share, comprising over 47.0% in 2024.
• Bottles held the largest revenue share among products, exceeding 51.0% in 2024.
• Breweries represented the largest end-use segment with more than 39.0% market share in 2024.

Market Size & Forecast:

• Market size in 2024: USD 25.66 billion
• Projected market size by 2030: USD 32.36 billion
• CAGR from 2025 to 2030: 4.0%
• Asia Pacific: Largest regional market in 2024

Competitive Landscape:

The beer packaging industry is highly competitive, featuring both global giants and specialized regional players. Leading companies include Ball Corporation, Crown Holdings, Amcor plc, Westrock Company, and Ardagh Group, along with smaller niche firms targeting localized and artisanal brands. Continuous innovation in packaging formats such as cans, bottles, and kegs, combined with the adoption of sustainable materials and digital labeling technologies, characterizes the market. Companies compete on cost efficiency, product differentiation, environmental compliance, and strategic partnerships with breweries, resulting in a dynamic and fragmented market.

Recent highlights include:

• In March 2025, CANPACK collaborated with United Breweries Limited (UBL), part of the Heineken Group, to introduce Kingfisher Lemon Masala and Mango Berry Twist flavored beers. Targeting Gen Z consumers, CANPACK supplied 330ml recyclable aluminum cans with culturally inspired, vibrant designs that reflect sustainability and individuality. This partnership underscores CANPACK’s expertise in advanced printing and manufacturing, enhancing shelf appeal while supporting UBL’s modern flavor innovations.
• In January 2025, Ardagh Glass Packaging expanded its 12-oz Heritage glass beer bottle lineup with two new variants: an amber glass bottle with a twist-off cap and a clear flint glass bottle with a pry-off cap. These bottles provide craft brewers with greater branding flexibility through a larger labeling area and a shorter, lighter design that also improves transportation efficiency.

Leading Beer Packaging Companies:

• Ardagh Group
• Amcor plc
• ALPLA
• Berry Global Inc.
• Smurfit Westrock
• TricorBraun
• Crown Holdings, Inc.
• CANPACK
• WestRock Company
• AGI glaspac
• Gamer Packaging
• P. Wilkinson Containers Ltd.
• INOXCVA
• THIELMANN
• Ball Corporation

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Conclusion:

The beer packaging market is poised for steady growth driven by rising beer consumption worldwide, especially in emerging markets, alongside increasing demand for premium and craft beers. Sustainability remains a critical focus, with both consumers and regulators pushing the industry toward greener packaging solutions. The rise of e-commerce further emphasizes the need for durable and innovative packaging formats. With continuous product innovation and strong competition among major players, the market is set to evolve dynamically, offering significant opportunities for companies that prioritize sustainability, brand differentiation, and technological advancement.