Australia Jewellery Market 2025 | Size, Share and Growth 2033

Market Overview

The Australia jewellery market size reached USD 3.1 Billion in 2024 and is expected to grow to USD 4.7 Billion by 2033. The market is projected to expand at a CAGR of 4.2% during the forecast period of 2025-2033. Growth is primarily driven by innovations in jewellery design, manufacturing techniques, and the increasing demand for unique and contemporary pieces. The market encompasses various items like necklaces, rings, earrings, bracelets, and others, made from precious metals and gemstones.

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How AI Is Reshaping the Future of the Australian Jewelry Market:

• AI-powered design tools are enabling jewelers to create intricate and personalized jewellery designs rapidly, boosting consumer engagement and satisfaction.
• The integration of augmented reality (AR) using AI allows customers to virtually try on jewellery, enhancing the online shopping experience and reducing return rates.
• AI-driven predictive analytics are helping brands optimize inventory, forecast demand, and tailor marketing campaigns effectively to target younger demographics like Gen Z and Millennials.
• Machine learning algorithms analyze consumer preferences and trends to drive product innovation and customization in the market.
• AI automates quality control processes, ensuring consistent craftsmanship and reducing production defects.
• Partnerships between tech firms and jewellery brands utilize AI to improve supply chain transparency and ethical sourcing, aligning with growing consumer sustainability demands.

Market Growth Factors

The rise in disposable income, particularly among millennials and Gen Z, is significantly driving growth in the Australian jewellery market. This demographic’s increased earning capabilities have led to higher spending on luxury and fine jewellery. The burgeoning middle class and improving employment statistics further support this trend. Millennials and Gen Z are attracted to unique, high-quality pieces reflected in an increased demand for designer jewellery, standout pieces, and personalized items. Social media and celebrity influences play a pivotal role in shaping consumer preferences, thus fueling continuous market expansion.

The expansion of online shopping platforms has revolutionized the Australian jewellery industry by offering consumers unparalleled convenience and access to an extensive variety of styles and brands. Many brands are improving their websites with virtual try-ons and seamless shopping experiences, catering especially to younger, tech-savvy consumers. E-commerce’s ability to provide flexible payment options and direct shipping aligns well with modern consumer behavior, offering established and emerging brands opportunities to extend their reach beyond traditional brick-and-mortar stores, thereby enhancing market penetration.

Sustainability and ethical sourcing have emerged as critical trends in the Australian jewellery market. Consumers increasingly prefer jewellery made from recycled materials such as reclaimed gold and demand transparency in gemstone sourcing, including conflict-free diamonds. Jewellery brands respond by adopting environmentally friendly manufacturing processes and responsible material sourcing, which benefit local populations and boost brand loyalty. This shift toward corporate social responsibility not only appeals to socially conscious consumers but also differentiates brands in a competitive marketplace.

Market Segmentation

Product Insights:

• Necklace
• Ring
• Earrings
• Bracelet
• Others

Material Insights:

• Gold
• Platinum
• Diamond
• Others

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

Key Players

• Lovisa

Recent Development & News

• June 2025: Museums Victoria launched the Gold Jewellery Acquisitive Prize, inviting Australian jewellers to submit creative works. Prizes include a major prize of USD 20,000, a First Peoples prize of USD 15,000, and an emerging prize of USD 8,000. This initiative encourages innovation and elevates the creative jewellery sector in Australia.
• June 2025: Emma Pillemer, a prominent Sydney socialite, unveiled her Coachella-inspired jewelry collection, 'Wonderland,' with aspirations for international success, emphasizing uniqueness and brand authenticity, which could influence broader market trends and consumer preferences.
• May 2025: Retail magnate Brett Blundy, founder of Lovisa, entered the premium jewellery market with Jewells, planning to open seven UK stores shortly. His entry targets a market gap and competes with established upscale brands, indicating growth and diversification in the Australian jewellery sector.

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