The latest report by IMARC Group, titled “Australia Car Rental Market Report by Booking Type, Rental Length, Vehicle Type, Application, End User, and Region 2025–2033,” offers a comprehensive analysis of the Australia car rental market growth. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry. The Australia car rental market size reached USD 2.72 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.48 Billion by 2033, exhibiting a growth rate (CAGR) of 5.70% during 2025–2033.
Base Year: 2024 Forecast Years: 2025–2033 Historical Years: 2019–2024 Market Size in 2024: USD 2.72 Billion Market Forecast in 2033: USD 4.48 Billion Market Growth Rate 2025–2033: 5.70%
The Australia car rental market is experiencing steady growth, driven by rising tourism and business travel across the country. Increasing consumer preference for flexible transportation options is fueling demand for short- and long-term car rentals. Post-pandemic recovery in travel is supporting this surge, as more domestic and international travelers seek convenient mobility solutions. Additionally, expanding corporate travel and government initiatives to promote sustainable transport options are accelerating market growth. Car rental companies are updating fleets with fuel-efficient and electric vehicles, aligning with growing environmental awareness and regulations.
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Digital transformation is shaping the Australia car rental market, with online booking platforms and mobile apps making rentals more accessible and user-friendly. The adoption of electric and hybrid vehicles is increasing, supported by government incentives and rising consumer interest in sustainability. Growing urbanization and the rise of shared mobility models, such as car-sharing, are driving innovation within the market. Meanwhile, increasing tourism, especially in major cities and regional hubs, continues to push rental demand. The need for contactless services amid ongoing health concerns is also fueling market evolution.
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April 2025: The Australian government announced new subsidies to expand electric vehicle infrastructure, encouraging car rental companies to adopt EVs. February 2025: A leading car rental company partnered with a ride-sharing platform to offer hybrid mobility solutions to urban consumers.
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