Alcoholic Drinks Market Trends and Forecast: Premiumization and Moderation

The global alcoholic drinks market was valued at USD 1,762.12 billion in 2024 and is projected to reach USD 3,015.22 billion by 2030, registering a CAGR of 9.7% from 2025 to 2030. This robust growth is largely driven by rising consumption of premium beer in established markets such as the U.S. and the UK. Demand for beer, wine, and dark spirits continues to climb, contributing significantly to overall market revenue. The expanding popularity of pubs, bars, and restaurants further supports market growth, as more consumers seek out social and dining experiences where alcoholic beverages are a key component. Additionally, there is growing acceptance of uniquely flavored beers, which are gaining attention for their potential digestive benefits, adding to their appeal.

In emerging markets like China and India, rising interest in artisanal spirits is becoming a significant growth driver. Opportunities are also emerging in the value-added hard seltzer category, particularly in offering affordable yet premium variants. Despite the growing popularity of non-alcoholic beverages, which poses challenges, manufacturers are responding by introducing lower-alcohol cordials and liquors that aim to support consumer health preferences. 

Further boosting the market is increased investment from UK-based companies in high-quality Scotch whisky. At the same time, U.S. consumers are showing a preference for low-calorie beer options, contributing to broader product diversification. The opportunity to introduce cost-effective, enhanced hard seltzers also positions the industry for sustained expansion during the forecast period.

Key Market Trends & Insights

• North America accounted for 33.5% of global revenue in 2024, making it the largest regional market. Growth in the region is largely attributed to the rising demand for refined malt Scotch whisky in countries like the U.S. and Canada. In the U.S., nostalgic and well-known alcoholic beverage brands such as Arnold Palmer Spiked Half & Half, Bergenbier, and Burgasko are gaining renewed popularity, reinforcing market momentum.
• By type, beer held a market share of 36.8% in 2024. The category benefits from strong demand for a broad range of options, including ale, German-style altbier, and specialty beers like ordinary bitter. Varieties such as California common beer and Belgian-style Flanders, which are recognized for their nutritional value (e.g., B-group vitamins), are expected to further elevate beer segment growth.
• By distribution channel, liquor stores represented 27.6% of global revenues in 2024. Rapid urbanization in developing economies has facilitated the growth of interconnected liquor store networks. As Western lifestyles continue to influence consumer behavior in these regions, domestic liquor retailers are expanding their offerings with competitively priced products, which is expected to enhance this channel’s performance.

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Market Size & Forecast

• 2024 Market Size: USD 1,762.12 Billion
• 2030 Projected Market Size: USD 3,015.22 Billion
• CAGR (2025–2030): 9.7%
• North America: Largest market in 2024
• Asia Pacific: Fastest-growing region

Key Companies & Market Share Insights

Leading companies are actively focusing on launching aged rum varieties and preserving the distinctive taste of traditional alcoholic beverages to meet evolving consumer expectations. While e-commerce adoption presents both opportunities and challenges, companies are navigating this space carefully.

In parallel, many industry players are accelerating efforts to expand their portfolios, particularly in the premium beer category, which remains a focal point for market differentiation and consumer retention. Product innovation and global expansion are central strategies being pursued to gain a competitive advantage.

Key Players

• Anheuser-Busch InBev SA/NV
• Bacardi Limited
• Beam Suntory Inc.
• Constellation Brands Inc.
• Diageo Plc
• Molson Coors Brewing Co.
• Pernod Ricard SA
• United Spirits Ltd.
• Asahi Breweries Ltd.
• Carlsberg A/S

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Conclusion

The global alcoholic drinks market is on a strong growth trajectory, fueled by evolving consumer preferences, increasing demand for premium and artisanal products, and the expanding influence of Western drinking culture in emerging regions. While the rising popularity of non-alcoholic alternatives presents a challenge, industry players are adapting through product diversification, including low-alcohol and health-conscious offerings. North America remains the dominant regional market, while Asia Pacific shows the highest growth potential. With continuous innovation in product types, flavors, and distribution models—including the rise of value-added hard seltzers and low-calorie beers—the market is poised for significant expansion through 2030.